April 2017

Creating Captivating Content for the ‘BrandLash’ Era
Posted April 11, 2017 Rachel Huber admin

Next to the definition of the word ‘brandlash’ in your 2017 content buzzword dictionary? A screenshot of the Pepsi commercial that fell spectacularly flat when it was released and subsequently withdrawn last week. Cringeworthy in how massively it misinterpreted popular appetite for socially aware messaging, Pepsi’s commercial did however succeed in two things: Firstly, in illustrating […]

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