The Muse is the Message: Art, Luxury and Digital Strategy No-Gos
Posted November 11, 2017 Rachel Huber admin

As far as flights of fashion fancy go, one of my favorite recent fashion moments has to be Dior’s sparkling Spring/Summer 2018 homage to Niki de Saint Phalle. Yet, however stunning designer Maria Grazia Chiuri’s trip down contemporary art memory lane proved to be, her nod to the sculptor, painter and filmmaker hardly comes as […]

Brands, Bubbles and Style Tribes
Posted July 11, 2017 Rachel Huber admin

Once upon a time style and style tribes ruled much of how we perceive modern consumer society. Take social theorist Pierre Bourdieu for whom notions surrounding style and taste influenced certain socio-economic classes to purchase or aspire to purchase certain products because of the cultural currency they provided. Or, consider British sociologist Dick Hebdige, who […]

Insider Expertise and the New Content Rules
Posted June 11, 2017 Rachel Huber admin

Authenticity, authenticity, authenticity. Hardly a day goes by when I don’t read or hear something about the necessity of authenticity in brand storytelling. Before the words pot and kettle come to mind, I most certainly have written, typed and thought about authenticity a lot too. So much so that I can’t help but think that […]

Creating Captivating Content for the ‘BrandLash’ Era
Posted April 11, 2017 Rachel Huber admin

Next to the definition of the word ‘brandlash’ in your 2017 content buzzword dictionary? A screenshot of the Pepsi commercial that fell spectacularly flat when it was released and subsequently withdrawn last week. Cringeworthy in how massively it misinterpreted popular appetite for socially aware messaging, Pepsi’s commercial did however succeed in two things: Firstly, in illustrating […]

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